Social Media 101: Social Media Marketing

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social media marketing advice

What is social media exactly? Well, to explain this big trend, let us take a closer look at what social media is really all about and how social media marketing impacts business promotion today.

Social media is the term that most people use nowadays to generally describe social sites and apps such as Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr, and others. However, using social media as a term does not only describe Facebook but also sites like Wikipedia, Digg, and more. It has been vaguely used to define almost all websites on the web today.

Due to its popularity and reach, social media has become not only a tool for socializing and connecting with people on a personal basis but now a dominant player in business promotion, particularly called social media marketing. It is now a powerful tool for all shapes and sizes of business to reach their target audience.

Due to this big trend, customers are now interacting and engaging themselves with brands through it. If you have not been leveraging social media for your business, you might be missing out! Social media marketing is great for business promotion and brings remarkable success most of the time—driving traffic, leads, and sales.

What is Social Media Marketing?

Social media marketing (SMM) is a type of internet marketing that includes the creation and sharing of relevant and interesting content using social media platforms to achieve branding and marketing goals. It involves activities such as posting photos, text, updates, videos, and other great content that results in customer engagement and paid social media advertising.

How to Get Started? Start with a Plan

Before getting started with your marketing campaigns on social media, consider the goals for your business. It is not a good idea to start a social media marketing campaign if you still do not have a social strategy in your mind. Here are some of the questions that can help you define your SMM goals:

  • What do you want to achieve through social media marketing?
  • Who is your target market?
  • Where would your target market be and how do they use social media?
  • What is the message that you want to send to your target audience through social media marketing?

Take note that your business type must inform and initiate your SMM strategy.

How Can Social Media Marketing Help You Achieve Your Goals?

With its great potential, social media marketing can essentially help you achieve a number of marketing goals such as:

  • Increased website traffic
  • Build conversions
  • Raise brand awareness
  • Create a brand identity
  • Improve interaction and communication with audience

The more that you keep your audience engaged on your social media platforms, the easier it is for you to achieve all of these goals in no time.

Therefore, if you are now ready to start your social media campaigns, you should kick it off by considering social media content planning, sharing great social content, posing a consistent brand image, and use social media properly for business promotion.

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