It seems these days everyone is on social media. And too, that most people have more than one account. There’s Facebook, Twitter, Instagram, Snapchat, etc. According to a study by globalwebindexer, the average Internet user has 7 social media accounts! To be off social media and unengaged is for obvious reasons a bad idea regarding SEO (Search Engine Optimization). So, let’s look at some ways social media can help with SEO.
1. Get an Account
At this point there can be no ifs ands or buts, if you’re not engaged in the world of social media, you need to be. It’s at this point far too important and ubiquitous to ignore. Getting a social network account, logging in, and getting started is incredibly easy, and it can be done in a matter of minutes. Generally, all you need is an email address. You punch in your real name and/or create a username, provide some basic info, type in a password, and bam. You’re good. Have some pictures and whatnot handy so that you can make your page look nice, and you’re ready to start socializing/networking. It really is as simple as that. The first friend you make on social media is the first step toward increased SEO.
2. Get Another Account
As mentioned above, most Internet users have more than one social media account. They have more than three or four, actually, but we’re getting off track. Many people are on these two sites, or those three. But with the amount of social media sites today, despite the multiple accounts, such people could be completely cut off from each other in that they don’t have a single mutual site. This is why it’s important to have accounts on more than just one social media site. The one you skip may be the important one.
3. Use Your Accounts
Don’t just open an account, don’t just log in, but get active! Social media sites aren’t scary, they’re fun! That’s why everybody’s on them! You don’t have to go nuts to get active and be seen on a social media site, but it is important that your page is active and showing up in the feeds of those you follow, those who follow you. The more accounts, the more friends and followers, the more potential for increasing SEO.
4. Learn the Rules
Do you know what a hashtag is? Well, you should. Especially if you’ve signed up to Twitter, where the hashtag originated. By the way, do you know what a Tweet is? You should. But we’re getting off track. You’ll learn the rules and lingo of the various social media sites by using them. There’s surely plenty of material online that can help you find your way, but you want to be natural, and to be natural on a social media site will take exposure and use. Pure and simple. Sign up, sign in, and use. You don’t want to look awkward and/or like a walking billboard on social media, so play it cool, be subtle, and you’ll be increasing visibility before you know it.
5. Interact (Network)
It’s generally pretty easy to interact, network, and make friends on a social media site. Using Facebook as an example, a friend can create a post, and if you comment on that post, a friend of your friend may comment on your comment. From there it’s easy to interact and add that friend of a friend to your friend list. It’s not always so simple to make new friends on a social media site, but quite often, it is that simple. If you’re active, reaching out, and commenting, you’re going to make friends. You may not make a new friend with every like and/or comment, but if you like and/or comment often, it’s almost a certainty that you will indeed make many new friends. And new friends, really, are the ones who will end up increasing SEO.
6. Stay Tuned In
If you sign up to Facebook create one post and don’t sign back in for a month, nobody will pay attention to your page. You don’t want to be annoying and post every hour of every day, but you do want to stay active. This goes for each and every social media site as well. Stay active, interact, like stuff, post stuff, do whatever you gotta do to keep from having a dead page. A dead page is like an old billboard with enough weather damage that its message has been wiped away. To assist your SEO, keep your pages fresh and alive.
Social media has become far too big to ignore, both as a socializing device and as a marketing platform. Whether you want new friends or new customers, it’s all but necessary that you be on social media. And oftentimes it’s all but necessary that you’re on more than one social media site. Facebook and Twitter are the two most popular, but have fun, search around, and figure which site best suits you. Maybe Twitter’s Tweets aren’t enough for you, and you’d prefer Facebook. Maybe Instagram suits you best. You won’t know until you experiment. The good news is that experimenting will probably end up being a blast. So, get going. Find a site, start an account, and get on social media!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.